Truly, I am shocked that these simple, yet vital, pieces of advice are not readily available online like all the rest of the rather basic and “in the public domain” information that you will find out there to guide a new blogger or rising influencer towards their ultimate goal.
We hear often about the “most important steps to start a blog” and it is usually the same – pick a blog name, pick a niche, choose a host, start writing… great, I started writing, now what?
Once you begin writing blog posts you will realize that it is not as easy or straightforward as “write, edit and post” – there are numerous steps to ensure your blog post is ready for public viewing. There is a heavy load of graphic design involved too; as well as social media sharing, joining various groups, finding an audience and gaining their interest and respect.
When I started my blog a little over 2 years ago I was never prepared for the many steps it actually takes to make a blog post – especially if that blog post will include a video!
Creating video content is a whole other level of content creation and requires skills and practice as well as a fantastic software. I am still getting comfortable with the concept of video content but I have learnt a whole lot recently and I think that the things I have discovered may prove to be little gems of information for you if you plan to have a YouTube channel.
When I look back at my old videos (like many YouTubers do) they are truly embarrassing and could have used a lot more work and pizzazz! I won’t get much in to the video thing right now, but if this is something you plan to get involved in it would be great for us to continue the journey together so please subscribe to stay in touch and drop a comment so that once I start throwing more info out there about this you will be the first to know because I am delving in to deep research everyday to learn more; especially when it comes to the best video editing program to get started with!
With all of that said and out of the way, let’s get in to those tips and tricks nobody is talking about!
- Keep a special notebook for your blogging/influencing notes: often while spending time creating your content you will come across great notes, stats, tips and advice that should be safely saved for easy retrieval in future as needed – these things include website addresses for great info; the names of products or people that you may plan to mention in a post or video. It could be a note that comes to mind about a great idea for a future blog post or video, does not matter – I guarantee as you get more in tuned with your blog and blogging purpose your mind will race continuously and it is easier to jot thoughts down. I take my notebook around with me everywhere and it is filled with all the information I need at my fingertips. You can also jot down the names of FB groups, online forums and influencer meeting grounds – it is best to keep all of this in a dedicated notebook for whenever you need a quick reference to important details.
- Have a list of your social media links: Keep an easily accessible list of your social media usernames and URLs – as you continue blogging you will find yourself posting these parameters more often like on your various online profiles, posts, comments in FB Groups if and when allowed by admins – and too many other places to name. Also, when you are creating YT videos you should be including your Social Media links – keeping these links in a word document allows you to quickly copy and paste and be confident that the links are accurate versus typing them over every time – particularly if you have several.
- Have your standard YouTube video description saved in a Word document: If you are creating videos you will find that in each video description you are adding the same information after the custom details particular to the specific video posted. Your standard YT description which you can type up and save in Word to easily copy and paste when needed – should include the basic template for adding music and other content credits (if any), it should also include links to your other blog posts and videos that might be of interest to the viewer and of course it should also include your Social Media and website address information. You can also add summarized disclosures and disclaimers so that they are handy when needed – especially if you are using affiliate links. Doing this will speed up the time it takes preparing your YT video description. In fact, now that I think of it; I will be sure to upload a great template for the YouTube standard description with those important disclosures and disclaimers already on it and some guidance fields to help you know where to put what and what to include. Please take a moment to subscribe to my blog if you haven’t already so that you do not miss when I add this free downloadable tool that will prove to be a big help keeping you organized.
- Music Credits for Stock Music: When you begin shooting videos you will realize it is important to have access to great music; the wonderful thing is, there are fantastic music creators out there who love and enjoy providing excellent stock music for influencers. You can easily purchase the rights to use the music; but there are also great free music options that you can access – the only thing to do is to ensure you credit the composer and the website you are downloading from when downloading the free music options – also be sure to check the free music download terms and conditions. Many of these websites will provide a template credit that you can use for each free composition you download. I recommend keeping a word document open so that each time you download a song you can easily copy and paste the suggested credit text for the particular song, especially if you are downloading more than one. When you do this you can simply open the Word document when you are going to post the video and then copy and paste the suggested credits in to the video description box on YouTube.
- Create a step-by-step “Posting” To-Do list: This list will give you a guide of what steps you must take each time you create a blog post or video. For example, when creating a blog post my first step is to write my excerpt which is the blog post intro that arrives to the inbox of my subscribers – this also helps me to arrange my thoughts and prepare for creating the body of my post. Once that is done, I set my tags and categories and then begin writing. Once my first draft of the post is created I will move on to designing my blog post featured image and my Pinterest post using SNAPPA, which to me is the fastest and easiest to use online graphic design program that makes it super simple for me to create my various post graphics. SNAPPA also has thousands of free stock images and clipart, and it is very beginner friendly with professional looking templates to help get you started. As you streamline your process you will find that your Posting To-do steps will change; so continue to update them as you go along and find other processes that work better for you. Eventually you will become super comfortable with your process and will have to look less to your notes to keep organized while creating great content.
- Keep a list of graphics and graphic sizes: Even though I use SNAPPA, that splendid online graphic design program I was just talking about that also allows me to easily select from a visual list of graphics with pre-defined px sizes according to popular posts for IG, FB and YT to name a few; I have found that on some occasions those sizes are no longer relevant because the standard graphic sizes were updated by, let’s say, Facebook for example. In order to ensure that your graphic is the right size all the time and that it will fit neatly wherever you plan to post it – you should keep a reference guide of the most recent recommended graphic sizes for each platform you will be posting to. You can keep this in a word document or in that notebook we talked about first. For example, if you will be making IG posts or YT videos it is important to know the graphic sizes recommended by each of those for the post or the video thumbnail which your audience will be seeing. Using incorrect graphic sizes will often distort or hide your image and any text. It is also good to keep a list of the graphics you have to make with each post – “YT Thumbnail, PIN, IG Post, 1-minute IG Vid with link to full vid in bio” etc.
- Enjoy your blog work and use your voice: Even though it is great to have a blogger or influencer that you look up to and harness ideas from – blogging is all about providing your own personal and/or professional advice based on your unique experiences and points of view. This is why the blogging world is so vast and even though there might be one hundred blog posts about the very same thing you want to talk about – hearing it from you will make all the difference to your reader. Put your focus and personal touch in to every post and video – this will ensure that you find like-minded supporters who your content truly resonates with.
I sure hope these tips and tricks will be helpful for you whether you are just getting started or have already built a great blog. Please share your own thoughts, tips and tricks in the comments below because there might just be someone out there that could use your thoughts and encouragement.
Peace & Love,
Affiliate Disclosure: Please note, some of these links are affiliate links, which means that if you click on one and make a purchase, I will receive a small commission at absolutely no cost to you. This helps support the blog and allows me to continue to create content and share valuable tips, tricks and information. I only recommend products or services that I use and love. Thank you so much for your support!